:root {
  --black: #050505;
  --ink: #111;
  --charcoal: #1b1b1b;
  --ash: #777;
  --line: #d7d7d7;
  --paper: #f6f4ef;
  --white: #fff;
  --brand-blue: #4080f0;
  --brand-blue-deep: #1f55d6;
  --brand-blue-soft: #8fb8ff;
  --signal: #4080f0;
  --danger: #4080f0;
  --max: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  background: var(--black);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  letter-spacing: 0;
}

body {
  margin: 0;
  background: var(--paper);
}

body::before {
  background-image:
    linear-gradient(90deg, rgba(0, 0, 0, 0.04) 1px, transparent 1px),
    linear-gradient(rgba(0, 0, 0, 0.035) 1px, transparent 1px);
  background-size: 32px 32px;
  content: "";
  inset: 0;
  opacity: 0.4;
  pointer-events: none;
  position: fixed;
  z-index: 10;
}

a {
  color: inherit;
}

.site-header {
  align-items: center;
  background:
    linear-gradient(90deg, rgba(64, 128, 240, 0.18), transparent 34%),
    rgba(5, 5, 5, 0.96);
  border-bottom: 1px solid rgba(143, 184, 255, 0.34);
  color: var(--white);
  display: flex;
  gap: 24px;
  justify-content: space-between;
  min-height: 72px;
  padding: 14px clamp(18px, 4vw, 48px);
  position: sticky;
  top: 0;
  z-index: 20;
}

.brand {
  align-items: center;
  background: var(--white);
  border: 2px solid var(--brand-blue);
  box-shadow: 4px 4px 0 rgba(64, 128, 240, 0.45);
  display: inline-flex;
  flex: 0 0 auto;
  padding: 5px 7px;
  text-decoration: none;
}

.brand-logo {
  background: var(--white);
  display: block;
  height: clamp(42px, 6vw, 56px);
  max-width: min(260px, 54vw);
  object-fit: contain;
  width: auto;
}

.site-nav {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  justify-content: flex-end;
}

.site-nav a {
  border: 1px solid rgba(143, 184, 255, 0.36);
  font-size: 0.8rem;
  font-weight: 800;
  padding: 9px 12px;
  text-decoration: none;
  text-transform: uppercase;
}

.site-nav a:hover,
.site-nav a[aria-current="page"] {
  background: var(--brand-blue);
  border-color: var(--brand-blue);
  color: var(--white);
}

.container {
  margin: 0 auto;
  max-width: var(--max);
  padding: 0 clamp(18px, 4vw, 48px);
  width: 100%;
}

.narrow {
  max-width: 900px;
  text-align: center;
}

.section-pad {
  padding: clamp(64px, 9vw, 116px) 0;
}

.split {
  align-items: center;
  display: grid;
  gap: 44px;
  grid-template-columns: minmax(0, 1.05fr) minmax(300px, 0.95fr);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  line-height: 0.95;
  text-transform: uppercase;
}

h1 {
  font-size: clamp(3.4rem, 10vw, 8.4rem);
  letter-spacing: 0;
  margin-bottom: 22px;
  max-width: 980px;
}

h2 {
  font-size: clamp(2.2rem, 5vw, 5.1rem);
  letter-spacing: 0;
  margin-bottom: 18px;
}

h3 {
  font-size: 1.25rem;
  letter-spacing: 0;
  margin-bottom: 10px;
}

p {
  font-size: 1.02rem;
  line-height: 1.62;
}

.eyebrow,
.kicker {
  color: var(--brand-blue);
  font-size: 0.78rem;
  font-weight: 950;
  letter-spacing: 0.08em;
  line-height: 1.2;
  margin-bottom: 14px;
  text-transform: uppercase;
}

.lede {
  font-size: clamp(1.12rem, 2vw, 1.42rem);
  line-height: 1.45;
  max-width: 780px;
}

.button {
  align-items: center;
  border: 2px solid currentColor;
  display: inline-flex;
  font-size: 0.9rem;
  font-weight: 950;
  justify-content: center;
  min-height: 52px;
  padding: 14px 18px;
  text-align: center;
  text-decoration: none;
  text-transform: uppercase;
}

.button-primary {
  background: var(--signal);
  border-color: var(--signal);
  color: var(--white);
  box-shadow: 5px 5px 0 var(--black);
}

.button-primary:hover {
  background: var(--brand-blue-deep);
  border-color: var(--brand-blue-deep);
  color: var(--white);
}

.button-secondary {
  background: transparent;
  color: var(--white);
}

.button-secondary:hover {
  background: var(--white);
  color: var(--black);
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 30px;
}

.centered {
  justify-content: center;
}

.home-hero {
  background:
    radial-gradient(circle at 82% 22%, rgba(64, 128, 240, 0.22), transparent 24%),
    linear-gradient(135deg, var(--paper) 0%, var(--white) 46%, #d8deed 100%);
  min-height: calc(100vh - 72px);
}

.home-audit-cta {
  background: var(--black);
  color: var(--white);
  padding: clamp(24px, 4vw, 42px);
  position: relative;
}

.home-audit-cta::before {
  border: 2px solid var(--brand-blue);
  content: "";
  inset: -10px 10px 10px -10px;
  position: absolute;
  z-index: -1;
}

.home-audit-cta h2 {
  font-size: clamp(1.9rem, 3.8vw, 3.5rem);
}

.audit-hero {
  background: var(--black);
  color: var(--white);
  min-height: calc(100vh - 72px);
  overflow: hidden;
  position: relative;
}

.hero-art {
  height: 100%;
  inset: 0;
  object-fit: cover;
  object-position: center;
  opacity: 0.62;
  position: absolute;
  width: 100%;
}

.hero-noise {
  background:
    linear-gradient(90deg, rgba(5, 5, 5, 0.98) 0%, rgba(5, 5, 5, 0.84) 38%, rgba(5, 5, 5, 0.12) 78%),
    radial-gradient(circle at 74% 30%, rgba(64, 128, 240, 0.34), transparent 28%),
    repeating-linear-gradient(0deg, rgba(255, 255, 255, 0.05) 0 1px, transparent 1px 7px);
  inset: 0;
  position: absolute;
}

.hero-content {
  display: flex;
  flex-direction: column;
  justify-content: center;
  min-height: calc(100vh - 72px);
  padding-bottom: clamp(60px, 8vw, 90px);
  padding-top: clamp(60px, 8vw, 90px);
  position: relative;
}

.hero-content h1 {
  max-width: 1080px;
}

.hero-content .lede {
  color: rgba(255, 255, 255, 0.84);
}

.problem-band {
  background: var(--white);
}

.problem-band p {
  margin-left: auto;
  margin-right: auto;
  max-width: 780px;
}

.section-heading {
  margin-bottom: 34px;
  max-width: 900px;
}

.check-grid,
.pricing-grid,
.deliverables {
  display: grid;
  gap: 12px;
}

.check-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.check-grid article {
  background:
    linear-gradient(135deg, rgba(64, 128, 240, 0.22), transparent 56%),
    var(--black);
  border-top: 3px solid var(--brand-blue);
  color: var(--white);
  font-size: 1rem;
  font-weight: 900;
  min-height: 96px;
  padding: 18px;
  text-transform: uppercase;
}

.inverted {
  background: var(--black);
  color: var(--white);
}

.deliverables {
  grid-template-columns: repeat(7, minmax(230px, 1fr));
  overflow-x: auto;
  padding-bottom: 10px;
  scroll-snap-type: x mandatory;
}

.deliverables > div {
  border: 1px solid rgba(143, 184, 255, 0.28);
  border-top: 3px solid var(--brand-blue);
  min-height: 220px;
  padding: 22px;
  scroll-snap-align: start;
}

.deliverables p,
.site-footer p {
  color: rgba(255, 255, 255, 0.72);
}

.pricing-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.price-card {
  background: var(--white);
  border: 1px solid var(--line);
  min-height: 250px;
  padding: 24px;
}

.price-card.featured {
  background:
    linear-gradient(135deg, rgba(64, 128, 240, 0.26), transparent 55%),
    var(--black);
  border-color: var(--brand-blue);
  color: var(--white);
  transform: translateY(-10px);
}

.price {
  border-bottom: 1px solid currentColor;
  font-size: clamp(2.1rem, 4vw, 3.5rem);
  font-weight: 950;
  line-height: 1;
  margin-bottom: 18px;
  padding-bottom: 18px;
}

.audience-band {
  background:
    linear-gradient(180deg, rgba(5, 5, 5, 0.9), rgba(5, 5, 5, 0.94)),
    radial-gradient(circle at 20% 10%, rgba(64, 128, 240, 0.34), transparent 26%),
    url("ai-exposure-hero.png") center / cover;
  color: var(--white);
}

.audience-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.audience-list span {
  border: 1px solid rgba(143, 184, 255, 0.36);
  font-size: 0.9rem;
  font-weight: 900;
  padding: 12px 14px;
  text-transform: uppercase;
}

.process-list {
  counter-reset: process;
  display: grid;
  gap: 1px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.process-list li {
  align-items: center;
  background: var(--white);
  border: 1px solid var(--line);
  display: grid;
  font-size: clamp(1.35rem, 3vw, 2.4rem);
  font-weight: 950;
  gap: 20px;
  grid-template-columns: 64px minmax(0, 1fr);
  min-height: 86px;
  padding: 16px 22px;
  text-transform: uppercase;
}

.process-list span {
  color: var(--brand-blue);
  font-size: 0.9rem;
}

.final-cta {
  background:
    radial-gradient(circle at 50% 0%, rgba(64, 128, 240, 0.24), transparent 34%),
    var(--black);
  color: var(--white);
  text-align: center;
}

.site-footer {
  background: var(--black);
  border-top: 1px solid rgba(255, 255, 255, 0.16);
  color: var(--white);
  padding: 28px 0;
}

.footer-grid {
  align-items: center;
  display: flex;
  gap: 20px;
  justify-content: space-between;
}

.footer-grid p {
  font-size: 0.88rem;
  margin-bottom: 0;
}

@media (max-width: 980px) {
  .split,
  .pricing-grid {
    grid-template-columns: 1fr;
  }

  .check-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .price-card.featured {
    transform: none;
  }
}

@media (max-width: 640px) {
  .site-header,
  .footer-grid {
    align-items: flex-start;
    flex-direction: column;
  }

  .site-nav {
    justify-content: flex-start;
    width: 100%;
  }

  .site-nav a {
    flex: 1 1 130px;
    text-align: center;
  }

  .check-grid {
    grid-template-columns: 1fr;
  }

  .cta-row,
  .button {
    width: 100%;
  }

  h1 {
    font-size: clamp(3rem, 18vw, 4.8rem);
  }

  .hero-noise {
    background:
      linear-gradient(180deg, rgba(5, 5, 5, 0.96) 0%, rgba(5, 5, 5, 0.86) 56%, rgba(5, 5, 5, 0.58) 100%),
      repeating-linear-gradient(0deg, rgba(255, 255, 255, 0.05) 0 1px, transparent 1px 7px);
  }

  .process-list li {
    grid-template-columns: 44px minmax(0, 1fr);
  }
}